The 3 best Shopify page templates

December 22, 2017

The design of your site is the second most important thing. The first, obviously, is the product you’re selling, but design is a close second.

A new design can single-handedly generate a huge uptick in sales. A bad design on the other hand will reflect badly on your products and your brand. Sales will correspondingly suffer.

So picking the right Shopify template is of crucial importance. The template you pick will not only determine what your store looks like but even how it functions. It encapsulates your brand and

But first, let me congratulate you on doing the research and putting in the work to make your Shopify store a success. Let’s now discuss the key features to look out for in a Shopify template and which current options offer the best value for money.

Key features to look for in a Shopify Template

Before we get stuck into the 3 best Shopify templates, let’s first determine the five must-have features for any Shopify theme.

  • 500+ Sales and at least a four out of five rating. A large number of sales and reviews are important because it shows you that the template functions properly in different browsers and set ups.  
  • Clean, responsive design which is easily customizable. The cleaner the design the better the user experience. Customizable is vital to allow you to make your store your own.
  • Compatible across popular browsers and devices. Look for compatibility in the template documentation. A great template functions perfectly across all major browsers and devices.
  • Excellent customer support. Starting off on your Shopify journey, it’s of crucial importance that you have people there to help you when things go wrong. Never settle for a Shopify template that has poor customer service. Scour the reviews to get a good impression.
  • Simple navigation. It’s easy to be seduced by innovative navigation that is unlike anything you’ve ever seen before. But for a Shopify store, it’s nearly always the wrong choice. Go simple.

You can find a plethora of templates that fit these specifications on Envato Market and the Shopify store. With these five features in mind, let’s now look at the top 3 Shopify templates. These are the cream of the crop. The ones you should really check out. Let’s go.

The best Shopify Templates of 2018

1 Fastor - $56 Multipurpose Shopify theme

Imagine a Shopify template with a super clean design, great customer support and 11 product page layouts… did you do it? Well, then you just thought of Fastor, the best theme of 2018.

Especially at the beginning of your Shopify journey, you will want to experiment as much as possible. The product layout you have in your head now, will 100% look different in reality. Having 11 product layouts at your disposal therefore is a massive advantage.

Do you want a full screen image at the top of the page? Or how about an image carousel? How about some thumbnails pointing towards a special sale? Or maybe sidebar on the left side of the screen?

You can do it all using Fastor. Multiple layouts might be my favourite feature but it’s by no means the only one.

Have you ever walked past a busy shop and gone in just to see what all the fuss was about?

Well, Fastor has managed to find a way of translating that same effect to the digital world. With the “order notification” feature your visitors will see a small popup on the screen whenever a sale is made on your site. Seeing other people making purchases on your Shopify store inspires confidence in others and significantly increases your chances of making another sale.

The final feature I want to make you aware of is Fastor’s varying product image ratios. I know that was quite a mouthful, but hear me out. As you expand your product line and start filling your digital shelves with products, you will realise that different products benefit from different image ratios.

For example, a pair of jeans benefits from a longer 2:3 image ratio, whereas a pair of shorts looks best with a landscape 4:3 ratio. Fastor gives you the functionality of displaying photos with different aspect ratios and showing off your products in the best possible light.

2 - YourStore - $60 Social Media savvy Shopify Template

According to Convince and Convert, nearly 50% of brands market themselves on Instagram. Chances are, if you’re in the process of building your own Shopify store, you’ve thought about how to use Instagram to increase sales.

By using the YourStore template you’ll get a headstart, as it comes with an Instagram widget straight out of the box. Using this widget, your visitors can share products that they love with their followers at the click of a button.

The second feature which makes YourStore such a great theme, is the option to easily include colour/size swatches on product pages. In case you’re staring blankly at this point, take a look at the screenshot below.

Swatches allow customers to easily pick between colours and sizes as they wish. You’ll remember seeing these on just about any eCommerce store you can think off, and for good reason.

From a product perspective, having an easy way to include these swatches is a dream come true. On most other themes, this often underrated feature is lacking and the store ends up poorer as a result.

The final feature you should know about is the JQuery Lazy Load. This cool add-on is used to load content as visitors interact with the page. Remember that site where products come into view as you scroll? That’s JQuery Lazy Load.

3 - Famiza - $56 the email collecting machine

If I had to distill my last five years doing online marketing into one core thesis, it would be that email marketing is your most important acquisition channel. I’m not the only one that thinks so.

According to the renowned consulting firm McKinsey, email is 40x more effective at acquiring new customers than Facebook or Twitter.

With this information in mind, it’s vital that you have the right tools at your disposal to start building your email list. Famiza, our third favourite Shopify template does exactly that. With the help of a snazzy, triggered email capture pop-up you can start getting your visitors onto your mailing list. Once you’ve opened up this communication channel with them, they will be much more likely to make a purchase in the future.

The second benefit of using Famiza, is the themes affinity for video content which comes straight out of the box. Video content is an absolute must for any Shopify store in 2018, because it engages visitors so much more than text or images. This means that video content is much more likely to elicit a purchase from your visitor than a plane image.

The final point I would like to draw your attention to, is the ease with which Famiza’s lets you add testimonials. This may seem like a small point but it positive social proof plays a vital role in convincing visitors to become customers. In fact, testimonials are the most effective form of content marketing, with regards to generating revenue.

Conclusion - The 3 best Shopify templates

With these three options in mind, you will be able to nail your Shopify stores design and make a great impression on your visitors. Remember that the look and feel of your store plays a crucial role in converting visitors.

Beyond the look of your website, your Shopify template will also determine the ease with which visitors can navigate your site. By using a well-thought-through menu, as well as bread crumbs you can ensure that hopping from product to product is a joy.

Thanks for reading and I look forward to continuing the discussion in the comments below.

Chris Grundy

Chris is the co-founder of Product Percy and a lifelong Shopify enthusiast. Follow him on Twitter or connect via LinkedIn

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